The Cribs - Glitters like gold (2012)
"We wanted to capture the look and feel of the videos we grew up loving, Vids by directors like David Marky (1991, The Year Punk Broke, Fuzz gun '91) and Kevin Kerslake ('Sliver'). We loved the relaxed playful lo-fi feel of spots, and wanted to evoke the same love in a newer audience. Its also very relevant to the over all sound and feel of the track. However, we didn't want to simply wallow in our own selfish nostalgia, we also wanted to create something playful and interactive to run parallel to the linear video. So we arrived at the idea of creating an interactive fact driven video. Drawing heavily from the late 90s, and now revived VH1 show pop up video, alongside the inane facts that Smash Hits magazine would publish, we created a series of increasingly obscure 'fact bubbles'. When clicked they take you to very silly, some very long, and VERY pointless video relating to the fact."